Launch Sampa, the Iced Tea of the Revolution

Launch Sampa, the Iced Tea of the Revolution

That’s what they call Sampa at Théâtre de la Vie in Brussels, a small community Theatre in Saint-Jos, and for a good reason too. Sampa Tea company sends 5 cents for every bottle of Sampa sold in Brussels to this cultural institution. In Antwerp Sampa Tea works with art-collective Escautville. The Sampa team is helping Escautville member Frank Theys with his forthcoming documentary The Revolution.

“Lightly sweet, just like you”
The beverage itself is also reflective of these values, made with simple, healthy and unprocessed ingredients. The lightly sweet tea tastes like a real tea, and that’s because it’s made with high quality tea leaves, and not concentrates and extracts. It leaves you feeling quenched and refreshed, unlike anything on the Belgian market.

There are currently three Sampa flavors on the market:

  • Green Tea with Mint, made with Chinese gunpowder green and real peppermint.

  • Black Tea with Lemon that gives a complexly robust taste of the Orange Pekoe Ceylon black tea and with a tail of fresh organic Sicilian lemon juice.

  • Hibiscus tea, whose sexy red color comes entirely naturally from the hibiscus flower, a plant used for millennia because it’s thought to have curative properties.

Calling Sampa ‘the iced-tea of the revolution’ may sound ambitious, but the team heavily believes in the cooperative and circular economy. The Antwerp-based startup is currently getting bio-certified. Sampa Tea is a part of the Start it @KBC accelerator, where innovative and scalable entrepreneurship is key.

Socially conscious locations
All three of Sampa’s delicious teas have been available in several dozen locations in Brussels (Bees Coop, Cinema Nova, Cafe Congo @KVS, Belgomarkt, ...), Ghent (Cinema Sphinx, Romain Roquette, Consouling Record Store, ... ) en Antwerp (22b, Arenberg Schouwburg, ... ). The Sampa team is looking to expand to anyone who is interested in socially conscience and guilt free soft drinks. Sampa isn’t looking to be a niche, they want as many people in the world to benefit from healthy delicious food.

Check them out at

Contact us
Alex D'Hoore Co-founder, Sampa Tea Company
About Start it @KBC

Start it @KBC supports and promotes entrepreneurs with innovative ideas and scalable business models. As such, it is Belgium’s largest community of start-ups. As a pioneer in Belgium, Start it @KBC aims to have a positive impact on the country’s economy and society. 

 For their first 3 months at Start it @KBC, start-ups join a strong, tailor-made accelerator programme while continuing to profit from top-notch mentorship, diverse expertise, an extensive international network and an inspiring co-working space for a period of 18 months. Start it @KBC continuously adapts its programme in co-creation with its start-ups.  

One of Start it @KBC’s key objectives is to stimulate (international) cross-pollination between more than 700 start-ups and scale-ups but also amongst investors, experienced mentors, experts from a wide variety of domains (technology, sales, legal, marketing, communication, etc.) and other global accelerators and incubators. The community also plays a leading role in promoting diversity and female entrepreneurship. 

Start it @KBC also has a clear international vision. In addition to hubs in Antwerp, Brussels, Ghent, Hasselt, Leuven, Kortrijk and Budapest, the community also includes a presence in New York. As of 2017, Start it @KBC has been a member of the Global Accelerator Network (GAN), a select network of 120 global accelerator programmes, offering extra opportunities for start-ups on the international stage and up to 1 million dollars’ worth of exclusive advantages from technology partners.

Via the Start it @KBC’s Corporate Incubation Program, start-up teams within large companies have also been able to transform innovative ideas into fully-fledged businesses under the guidance of Start it @KBC. 

Start it @KBC began in 2014 as a partnership between AccentureCronos GroepFlanders DCimecjoynKBCMobile VikingsTelenet Kickstart, University of Antwerp and local academic partners. 

Start-ups can apply to the programme at any time via the website The selected founders are then invited to pitch their idea to a professional jury at two pitch events per year, after which a new batch of start-ups begin their entrepreneurial journey at Start it @KBC. 

For more information:
For Start it @KBC logos and images:
Press kit Start it @KBC

Start it @KBC
Sint-Pietersvliet 7
2000 Antwerpen