Sales of start-ups increase through partnership between Start it@KBC and exhibition organizer Easyfairs.

Sales of start-ups increase through partnership between Start it@KBC and exhibition organizer Easyfairs.

Brussels, March 4th 2019 – Start it @KBC, the largest accelerator in Belgium, and Easyfairs, the largest exhibition organizer in the country, officially team up. Thanks to this partnership, start-ups can profitably participate in the most important Belgian and international trade fairs, which will help them sell their services and products.

Research from Start it @KBC shows the start-up community has realized significant sales over the past five years, but unfortunately only one in ten sales meetings actually result in a signed contract. Because of this partnership with Belgium’s largest exhibition organizer Easyfairs, start-ups will now have the opportunity to demonstrate their products at a range of trade shows in Belgium and abroad. This way their sales increase, which is essential for the survival of a starting company.

Lode Uytterschaut, founder and CEO of Start it @KBC: “Participating in trade fairs is an important way for start-ups to make their products and services known to their target groups, and to sell them. A paying customer is the most sustainable way of funding. Paying customers also ensure your company gets more valuable, which is important if you want to raise capital. As an accelerator, we will emphasise on sales and closing the deal even more in the coming year.”

Choose between more than 30 events
Easyfairs organizes future-oriented events that bring communities and professionals together. The group operates in 17 countries and annually organizes more than 200 events, including numerous trade fairs. The Belgian company once begun as a start-up itself.  

Dirk Van Roy, CEO Easyfairs Belgium: “Today Easyfairs is part of the top 20 of the largest trade fair organizers worldwide, but we started out as a family business, you can even say we started as a start-up. As a company that has entrepreneurship in its DNA and where “Visit the Future” is the motto, we want to support start-ups and therefore ensure the future of Belgian entrepreneurship.

Guidance to get more sales
Easyfairs Belgium adapts its offer to the needs of the start-ups within Start it @KBC. This allows them to participate at the Belgian trade fairs as well as a number of European trade fairs, and this at preferential rates. The start-ups also receive guidance to get as much sales as possible from their presence at the fairs. They not only get free access to an online toolbox to place their products, services and companies in the spotlight, but they can also participate in the Easyfair workshops, kick off events and conferences for free.

The upcoming trade fairs in which start-ups can participate are Bois&Habitat in Namur and the trade fairs Worksafe, Maintenance and M+R (Measurement and Control Techniques) that take place in Antwerp expo at the end of March. Please check out for the complete list of trade fairs in 2019.

About Start it @KBC

Start it @KBC supports and promotes entrepreneurs with innovative ideas and scalable business models. As such, it is Belgium’s largest community of start-ups. As a pioneer in Belgium, Start it @KBC aims to have a positive impact on the country’s economy and society. 

For their first 3 months at Start it @KBC, start-ups join a strong, tailor-made accelerator programme while continuing to profit from top-notch mentorship, diverse expertise, an extensive international network and an inspiring co-working space for a period of 12 months. Start it @KBC continuously adapts its programme in co-creation with its start-ups.  

One of Start it @KBC’s key objectives is to stimulate (international) cross-pollination between more than 700 start-ups and scale-ups but also amongst investors, experienced mentors, experts from a wide variety of domains (technology, sales, legal, marketing, communication, etc.) and other global accelerators and incubators. The community also plays a leading role in promoting diversity and female entrepreneurship. 

Start it @KBC also has a clear international vision. In addition to hubs in Antwerp, Brussels, Ghent, Hasselt, Leuven, Kortrijk and Budapest, the community also includes a presence in New York. As of 2017, Start it @KBC has been a member of the Global Accelerator Network (GAN), a select network of 120 global accelerator programmes, offering extra opportunities for start-ups on the international stage and up to 1 million dollars’ worth of exclusive advantages from technology partners.

Via the Start it @KBC’s Corporate Incubation Program, start-up teams within large companies have also been able to transform innovative ideas into fully-fledged businesses under the guidance of Start it @KBC. 

Start it @KBC was established in 2014. Today it is a partnership between AccentureCronos GroepFlanders DCimecjoynKBCMobile VikingsPfizerTelenet Kickstart, University of Antwerp and local academic partners. 

Start-ups can apply throughout the year via the website ( The selected founders pitch for a professional jury twice a year, and a new group of start-ups start their entrepreneurial trajectory.

For more information:
For Start it @KBC logos and images:
Press kit Start it @KBC

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