What is a Christmas without some singing? Have kids sing along with Jooki, their own music player

What is a Christmas without some singing? Have kids sing along with Jooki, their own music player

Brussels, Yesterday, six Belgian CEO’s preached to support Belgian products for Christmas. Well, Jooki is Belgian and the perfect gift for the family: it gives freedom to the kids to listen to music on their own, it gives peace of mind to the parents knowing because they’ve chosen the music their kids are listening to, and their kids are active dancing or playing games instead of passively watching a screen. With Jooki the real pleasure of music is back, kids can choose the Christmas songs they like best, and listen to them again and again, sitting quietly near the Christmas tree or dancing around on the living room’s carpet. Christmas magic at kid’s pace.    

So simple any kid, starting at 3 years old, can use it independently
Jooki is a part of the Start it @KBC accelerator, where innovative and scalable entrepreneurship is key. Jooki is a real music player, but kids can use it on their own, without any help from their parents. Kids use it by placing little characters on top of it. Each character is a playlist. They can easily change playlist by changing characters, and they can go from one song to the other by clicking a button on Jooki.

Parents choose the music, they're in control
Parents create playlists by using Jooki web or mobile application. There are a lot of possibilities:

  • Upload music files (MP3, AAC, etc.) onto Jooki
  • Drag and drop songs from iTunes
  • Link a web radio as a playlist

Jooki is connected to the Wi-Fi when parents want to create and manage playlists, but the music uploaded onto Jooki can be played even without any wifi connection (in the car, in kids’ bedroom, etc.).

Jooki is from Belgium and has just been released!
Jooki has been created by a Belgian startup, MuuseLabs, based in Brussels. Jooki is a brand new product, it was released in November in Europe. It is available online at www.jooki.rocks.

People can also see it for real, try it and buy it in Brussels (Librairie Filigranes, Peinture Fraîche et Bonjour Maurice) and Antwerp (Kids on the Docks and Design Center De Winkelhaak).
Price: €199.

Contact us
Isabelle Dro Digital Marketer, muuselabs
About Start it @KBC

Start it @KBC supports and promotes entrepreneurs with innovative ideas and scalable business models. As such, it is Belgium’s largest community of start-ups. As a pioneer in Belgium, Start it @KBC aims to have a positive impact on the country’s economy and society. 

 For their first 3 months at Start it @KBC, start-ups join a strong, tailor-made accelerator programme while continuing to profit from top-notch mentorship, diverse expertise, an extensive international network and an inspiring co-working space for a period of 18 months. Start it @KBC continuously adapts its programme in co-creation with its start-ups.  

One of Start it @KBC’s key objectives is to stimulate (international) cross-pollination between more than 700 start-ups and scale-ups but also amongst investors, experienced mentors, experts from a wide variety of domains (technology, sales, legal, marketing, communication, etc.) and other global accelerators and incubators. The community also plays a leading role in promoting diversity and female entrepreneurship. 

Start it @KBC also has a clear international vision. In addition to hubs in Antwerp, Brussels, Ghent, Hasselt, Leuven, Kortrijk and Budapest, the community also includes a presence in New York. As of 2017, Start it @KBC has been a member of the Global Accelerator Network (GAN), a select network of 120 global accelerator programmes, offering extra opportunities for start-ups on the international stage and up to 1 million dollars’ worth of exclusive advantages from technology partners.

Via the Start it @KBC’s Corporate Incubation Program, start-up teams within large companies have also been able to transform innovative ideas into fully-fledged businesses under the guidance of Start it @KBC. 

Start it @KBC began in 2014 as a partnership between AccentureCronos GroepFlanders DCimecjoynKBCMobile VikingsTelenet Kickstart, University of Antwerp and local academic partners. 

Start-ups can apply to the programme at any time via the website www.startit.be. The selected founders are then invited to pitch their idea to a professional jury at two pitch events per year, after which a new batch of start-ups begin their entrepreneurial journey at Start it @KBC. 

For more information: www.startit.be
For Start it @KBC logos and images: startitkbc.prezly.com/media
Press kit Start it @KBC

Start it @KBC
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