What is a Christmas without some singing? Have kids sing along with Jooki, their own music player

What is a Christmas without some singing? Have kids sing along with Jooki, their own music player

Brussels, Yesterday, six Belgian CEO’s preached to support Belgian products for Christmas. Well, Jooki is Belgian and the perfect gift for the family: it gives freedom to the kids to listen to music on their own, it gives peace of mind to the parents knowing because they’ve chosen the music their kids are listening to, and their kids are active dancing or playing games instead of passively watching a screen. With Jooki the real pleasure of music is back, kids can choose the Christmas songs they like best, and listen to them again and again, sitting quietly near the Christmas tree or dancing around on the living room’s carpet. Christmas magic at kid’s pace.    

So simple any kid, starting at 3 years old, can use it independently
Jooki is a part of the Start it @KBC accelerator, where innovative and scalable entrepreneurship is key. Jooki is a real music player, but kids can use it on their own, without any help from their parents. Kids use it by placing little characters on top of it. Each character is a playlist. They can easily change playlist by changing characters, and they can go from one song to the other by clicking a button on Jooki.

Parents choose the music, they're in control
Parents create playlists by using Jooki web or mobile application. There are a lot of possibilities:

  • Upload music files (MP3, AAC, etc.) onto Jooki
  • Drag and drop songs from iTunes
  • Link a web radio as a playlist

Jooki is connected to the Wi-Fi when parents want to create and manage playlists, but the music uploaded onto Jooki can be played even without any wifi connection (in the car, in kids’ bedroom, etc.).

Jooki is from Belgium and has just been released!
Jooki has been created by a Belgian startup, MuuseLabs, based in Brussels. Jooki is a brand new product, it was released in November in Europe. It is available online at www.jooki.rocks.

People can also see it for real, try it and buy it in Brussels (Librairie Filigranes, Peinture Fraîche et Bonjour Maurice) and Antwerp (Kids on the Docks and Design Center De Winkelhaak).
Price: €199.

Contact us
Isabelle Dro Digital Marketer, muuselabs
About Start it @KBC

Start it @KBC is Belgium's largest accelerator and supports and promotes entrepreneurs with an innovative idea and scalable business model. The international Start it @KBC community consists of a network of more than 830 startups and scale-ups that share their experiences and expertise.

Start it @KBC was founded in 2014. The accelerator is founder-centric and offers their program completely free of charge. Start it @KBC does not take shares in the startups and only imposes one condition: the joint pursuit of maximum economic and social impact, diversity and sustainability.

The Belgian hubs of Start it @KBC are located in Antwerp, Brussels, Ghent, Hasselt, Kortrijk and Leuven. In addition, Start it @KBC has international offices in Budapest, Gyor and Prague and pied-à-terres in New York, San Francisco and London. Since 2017, Start it @KBC is a member of the exclusive Global Accelerator Network (GAN), which offers the startups additional expansion and sales opportunities abroad, as well as a wealth of benefits from technology partners worldwide.

Start it @KBC has strategic partnerships with large companies to better support startups. Today, strategic partners of Start it @KBC are Accenture and KBC. Since 2019, Start it X also immerses intrapreneurs of corporate companies in the Start it @KBC network.  

Startups who want to participate in the one-year Start it @KBC acceleration program and wish to make free use of mentoring, network, workshops and co-working spaces, can apply throughout the year via the website: www.startit.be

Press file Start it @KBC

Logos and photos Start it @KBC

Start it @KBC
Sint-Pietersvliet 7
2000 Antwerpen